Singer Lydia Jazmine has spoken out on her decision to sing in Luganda, saying that English didn’t guarantee her bookings on shows in Uganda.
Many critics have discussed Jazmine, suggesting that she had the potential to go international but was stuck in the local market, focusing on performing at marriage ceremonies.
During her TV interview, Lydia Jazmine revealed that she started as an all-English artist, but Ugandans never understood her sound. Her songs never got the airplay they deserved, influencing her to start releasing songs that appealed to the local music consumers.
She asserted that she is now focused on earning more, and English songs didn’t attract bookings, describing music as a business that puts food on her table, and she would mainly concentrate on music that gives her many bookings.
“I was not crazy to do a song like First Born that gave me my very first concert. There is what they call business. If I sing in English, who will book me every day? Do you know how many people I take care of and the responsibilities I have? You guys do not want to book people who sing in English,” she said.
Jazmine, however, has not ruled out releasing urban music entirely. For her last album, she has several songs in English and is looking at releasing remixes in that direction.
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“When I did my album last year, I said it would open more of those doors. I know Ugandans do not listen to albums but if you give it time, you will hear those songs,” she said.
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