By David Isabirye
Here it is; Bebe Cool walking by himself in a place we can’t truly understand. And then a beauty appears out of nowhere and that’s when they cue in the music.
Ok, that’s not the video of Circumference, it’s just something that looks like his mega hit “Love You Everyday”, but there are parallels here, the 2014 song came out with Bebe Cool out of nowhere and there was a girl.
However, with this video, shot in South Africa, Bebe Cool portrays some sort of a homeless man walking about in a nowhere place during a sunset.
He’s moving with an empty cart and somehow, comes across a yellow view master, you know those view binoculars with reels?
It’s when he looks through that the video gets interesting, slides of beautiful women draped in white outfits.
It’s a bit symbolistic that the woman in Bebe Cool’s lyrics majorly happens to be in his mind. Probably a way of telling viewers how she’s really out of this world.
Then Bebe Cool is later teleported to this world with the women and we see out much of this song.
The song was directed by Garrick Williams and offers stunning visuals and cutthroat editing that’s not short of the expectations.
Williams is an experienced videographer who has worked on the global music scene for more than 25 years.
In Africa, he has worked with many of the best artists the continent offers while with the rest of the world, he’s the man responsible for 50 Cent’s iconic bullet shattered glass portrait.
Thus, what he was bringing on the table was experience and simplistic yet big ideas.
Circumference takes place in two places, the nowhere place with electricity towers and the studio set where there are girls dancing.
That’s basically all and yet, with just two sets, the video managed to grab the attention of a viewer.
With tight choreography, and costuming, Bebe Cool’s team puts together a memorable video, striking visuals with the right X factor.
There’s something about the girls covered in white clothes that stays with the mind – a simple concept yet it’s an identity, something most African visuals lack.
Much of the video maintains a standard aspect ratio though the rounded edges mimic those of a view master’s, thus, watching the video feels like seeing it through that small binoculars.
The video premiered on MTV Base on Friday morning, yet again reaffirming Bebe Cool’s promise that going forward, he’s doing things differently.
Circumference is the lead single off the mega stars highly anticipated album, Break the Chains expected later in 2025.
And if his social media promise is anything to go by, Bebe Cool will be staging a concert, his first since 2018 later this year as well.
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