Jack Daniel’s is bringing its new Off The Record campaign to Uganda, celebrating the connection between music, culture and the whiskey brand.
The campaign officially kicks off on 31st October 2026 at Thrones Lounge in Kampala, marking the beginning of a series of music-led experiences designed to bring audiences closer to the sounds and culture that inspire the brand.
With music at the centre of the campaign, Jack Daniel’s Off The Record seeks to create memorable experiences that blend live entertainment, culture and the brand’s distinctive identity.
Speaking about the campaign, Joan, Brand Manager for Jack Daniel’s, said the brand’s relationship with music remains central to its positioning.
“Our alignment for Jack Daniel’s is centred around music, and I can’t wait to see this journey come to life. Music and Jack Daniel’s have always been a powerful pair.”
The launch at Thrones Lounge, Kampala, will set the tone for the campaign, with further music-focused experiences expected to follow.
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The Off The Record campaign reinforces Jack Daniel’s long-standing association with music while creating a platform for audiences to experience the brand through live entertainment and culture.
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