By DAVID ISABIRYE, 0760510301
It was 4:28 PM on a Friday, 6th December 2024 when Moses Ssali; a.k.a Bebe Cool posted on his official X platform “Nkooye ejoogo. Enough is Enough! Press conference, Monday 5PM.”
This message kept many in the music fraternity guessing on what the international star exactly meant or what he was about to communicate.
The wild guesses ranged from answering critics, a music album, single or concert announcement, least a rare political move.
On Monday, 9th December 2024; Journalists from across the divide gathered on the roof top of the Next Media Plaza ready to get Bebe Cool’s message firsthand.
At 5:39 PM, Bebe Cool who was clad in a black – long designer blazer, matching black trousers and round neck black shirt, black customized cap with a goldish chain around the neckline as he emerged on the special podium.
“Fans, music lovers, friends and loved media partners…” he commenced during an address live on NBS Television show AFTER 5.
“I greet you in the name of Allah. My name is Bebe Cool and today, I stand to announce a new dawn. On Friday, I will release Circumference. It is a piece of me with rich African music and diverse sounds. It is a good song that appreciate beautiful women like Zuena my wife. And today I stand before you to announce the beginning of a new dawn, not for only Bebe Cool or Uganda, but for Africa as a continent. Why do we call this a new dawn? There is a Bebe Cool you may be used to, a Bebe Cool whose music has raised you.
Well, that Bebe Cool is evolving musically, but will stay extremely relevant to the times and trends, and as well appeal to even a larger audience.
On Friday, December 13th, I will release the first single off my new album- Break The Chains. The single is titled Circumference. Circumference will be available on streaming platforms such as Spotify, Apple Music, Amazon Music, Tidal, Boomplay, and Audiomack, among others, on Friday, December 13” he delivered the message before departing the podium.
As he walked off the podium, murmurs were heard from the packed gallery of journalists.
Some thought he would be back to answer a few unanswered questions but he had completed his mission.
All the details will be answered in the release of the single come the D-Day.
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About Circumference:
Circumference was produced by Nigerian singer and producer PhilKeyz and combines key elements of Afrobeats sound.
For starters, PhilKeyz is a common name on the Afrobeats scene, having worked with artists such as Kizz Daniels on songs such as Lie, Nesesari, and the 2023 viral single Cough.
Bebe Cool’s Circumference is yet another step by the artist to redefine his sound and try out new things to sell Ugandan music to the world.
In his address at the press conference, Bebe Cool highlighted that he did his new album out of passion and the endless pursuit to break boundaries with his music.
“If anyone is out there asking, “Why now?!” Let me make this very clear—I’ve got nothing to prove. Not politically. Not culturally. Not financially. And certainly not musically. I’m doing this purely because I love it. I have challenged myself to push boundaries with a new sound and professionalism that sets the bar where it should be,” the star said.
“This is an exciting time for the Ugandan music industry, because I’m here to set a new standard—the standard—of what it means to be an African music legend.”
The single is a glimpse of what Bebe Cool has been working on and the direction he is taking with the album and his music career.
Bebe Cool is not new to pushing the envelope and, at times, experimenting new styles with music.
On his groundbreaking album Go Mama, the artist experimented with soft rock, ska, and soca.
To pre-save or pre-add the song to playlists, a scannable QR code will be available on Bebe Cool’s official social media pages.
Music lovers across the world are excited about the Circumference announcement and cannot wait to listen to the lyrics.
Across Spotify, Apple Music, Amazon Music, Tidal, Boomplay, and Audiomack, among other means, Circumference will be eagerly awaited.
Born Musa Ssali 47 years ago, Bebe Cool is also known as “Big Size”. He is a singer, song writer, artist, record producer, actor and philanthropist who has won multiple international awards time immemorial.
